#ai-color-matching

Articles tagged with ai-color-matching

Behr's AI Tool Takes the Guesswork Out of Paint Color

Behr's AI color tool revolutionizes paint selection by processing photos, lighting, and materials to offer customized palettes. It eliminates uncertainty, enhances decision-making, and integrates technology with design expertise for efficient, inspiring results across all projects.

By Misty Goldberg

Feb 7, 2026

4 min

technology color

paint

Hiring a Pro Painter

Why AI Color Apps Can't Match Pro Painters in 2026

AI color apps offer swift, algorithm-based selections, yet they fall short against professional painters' accuracy, creativity, and real-world adaptability. Lighting, textures, and emotional resonance challenge digital tools. In 2026, tech supports but human skill delivers hues, finishes, and spaces that resonate authentically.

By Jessica Varela

Jan 12, 2026

7 min

technology color Professional